Partnering with the TELUS World of Science, City of Edmonton Transportation Planning staff constructed an exhibit entirely out of LEGO to illustrate the philosophy and vision behind The Way We Move. Through LEGO, the City was able to communicate a friendly and approachable message about sustainable transportation. Children and their parents learned about how Edmonton’s vision for a sustainable future will bring change to the city, and how they can contribute to making it happen. LEGO allowed the City to illustrate travel options that are currently available to citizens, as well as show how major changes such as LRT expansion would improve future travel options. The project was covered by print, radio, and television media, resulting in the City’s message being shared with an audience well beyond the direct participants.