Launched in 2013, the Cone Zone Kart Track was an initiative developed to reach a wide
spectrum of road user audiences in an interactive way to communicate the dangers
associated with roadside safety while leveraging an industry-led safety awareness public
education campaign titled “Cone Zone”. Since conception, the project has turned into an
immersive and interactive carnival-like “Cone Zone Experience” delivered at provincial fairs
(Cloverdale Rodeo, 108,000 + in attendance) at no cost to teach a variety of roadside safety
best practices with a central humanistic message: slow down so everyone can make it home
safe at the end of the day.
