Mobility Milton 2010 is a Council endorsed marketing strategy promoting sustainable transit participation in the Town of Milton through a series of market-focused initiatives. With support and consultation from the Milton Transit Advisory Committee, community partners and champions, initiatives were developed, implemented and monitored. Program results yielded positive ridership growth, public perception and environmental awareness, leading to the enhancement of a sustainable public transportation system. The key to the success of Mobility Milton 2010 was the development of simplistic, yet effective initiatives that were goal driven, and could be replicated and applied to other transit systems of varying scales. All initiatives aligned with the Town of Milton’s strategic corporate direction of establishing a community that is Engaging, Balanced and Connected, as well as Milton Transit’s vision statement: Milton Transit provides a safe, reliable, accessible and cost-effective public transportation system that promotes sustainable neighbourhood connectivity, personal mobility and independence.
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