Vice President, ECI Operations

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Steele Auto Group is one of Canada’s largest and most diversified automotive groups, with 55 new car dealerships, 6 used car dealerships, 5 International Truck dealerships, a multiline powersports store (Polaris, Honda, Ducati), 2 Honda Powerhouse Equipment outlets, and 9 collision centers. Steele Auto Group is proud to employ more than 2,800 talented people across Canada the USA, operating safe, dynamic and inclusive work environments.

In 2023, Steele acquired East Coast International Trucks (ECI), Atlantic Canada’s premier international truck dealership with locations in Moncton, Dartmouth, Millbrook, Charlottetown, and Bridgewater. ECI offers new and pre-owned international trucks, trailers with trailer brands including Cross Country Manufacturing, Extreme Trailers, Custom Trailers, Temisko Trailers, and Talbert Manufacturing. Leasing and rental solutions are also offered through its Idealease division. A certified Cummins warranty dealer, ECI provides comprehensive all-make service and repair across its locations.

Reporting to the President & COO of Steele Auto Group, we are seeking a Vice President, ECI Operations to lead the East Coast International division.

This role can be based in Dartmouth, NS or Moncton, NB.

What this role is:
The Vice President will provide strategic direction and hands-on leadership for all day-to-day operations across ECI’s locations and service lines, including:

• Increasing integration into the culture and systems of Steele Auto Group
• Full P&L responsibility
• Identifying opportunities to improve performance, productivity, and efficiency through data-driven decision-making and continuous improvement
• Serving as the primary relationship builder with key customers and manufacturers, including U.S.-based strategic partners
• Acting as champion of a culture of safety, accountability, and proactive risk management
• Responding to evolving regulatory requirements (vehicle maintenance, environmental, OH&S)
• Leading and mentoring a team of ~170, including three Directors and two General Managers
• Developing a strong, unified culture aligned with Steele’s values and honoring the legacy and identity of ECI

Qualifications

Who you are:

• A seasoned operational leader with experience in the heavy truck, equipment, or automotive sectors. You’ve led B2B service organizations and thrive in times of transformation.
• Commercially savvy, you’ve delivered results across sales, service, and parts. You understand fixed vs. variable operations and know that while truck sales matter, service and operational excellence drive long-term value.
• A relationship builder, not only with your internal teams but with manufacturers, suppliers, and the executive leadership team. You know how to inspire a team and coach high-potential leaders.
• Comfortable with autonomy and decision-making, navigating within a larger enterprise framework while having the confidence to lead independently. You’re known for building credibility quickly, particularly with teams that need reassurance, clarity, and direction.