Digital and Projected Advertising Displays Publication Now Available

Monday, March 16, 2015

A new publication on digital and projected advertising displays is now available for sale in the Transportation Association of Canada’s (TAC) Bookstore.

Priced at $149 for TAC members and $199 for non-members, Digital and Projected Advertising Displays: Regulatory and Road Safety Assessment Guidelines (2015), order code 
PTM-DPAD-E, is intended to help road safety professionals including engineers, technicians, and planners within jurisdictions:

  • develop their own digital and projected advertising display (DPAD) regulations
  • evaluate DPAD permit applications
  • assess their potential road safety impact

Developed under the auspices of the Road Safety and Traffic Operations and Management standing committees, the guidelines:

  • apply to all road types and are specific to road safety
  • include a comprehensive literature review, survey of Canadian jurisdictions, review of sign by-laws, interviews with international jurisdictions, discussions with industry representatives, and the application of human factors and road safety engineering principles
  • encourage consistent practice across Canada and promote transparency, reasonableness, and flexibility
  • offer guiding principles providing a framework for controlling DPADs without knowing precisely their impact on road safety

The print version of the guidelines document is accompanied by a CD ROM containing a knowledge base and environmental scan.  The e-book contains the guidelines, knowledge base and environmental scan within the main document.  Read the Table of Contents. 

Readers may also consult the primer, available free of charge on TAC’s website, Digital and Projected Advertising Displays: Regulatory and Road Safety Assessment Guidelines (2015).

Background

Rapid changes to DPAD technologies, and associated reductions in costs of these devices, have greatly increased requests for application approvals of installations of these devices near roadways. With the increase in light intensity, resolution, animation functions and size of these devices, road authorities across Canada are challenged with establishing guidelines for the installation of this rapidly-changing technology.

Without appropriate regulations, devices can be installed without understanding potential negative impacts to road users.  This has resulted in growing concerns of road authorities and the motoring public of driver distraction and other potential safety related outcomes.

 


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